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    At QWABI Private Game Reserve, a wedding begins long before the ceremony itself. It starts in the quiet of the Waterberg – in the shift of pace, the openness of the landscape and the time spent together before anything is said or done.

    Set within a private Big Five reserve in the UNESCO Waterberg Biosphere, QWABI offers a setting that feels expansive and uninterrupted. The horizon stretches endlessly, wildlife moves freely through the terrain, and the rhythm of the bush gently takes over. Here, celebrations are not confined to a single moment – they unfold gradually, guided by the place as much as by the people within it.

    With two lodges set within the reserve, the experience naturally accommodates different energies. LETAMO brings a sense of ease for families and groups, where shared spaces and flowing moments create a lively, connected atmosphere. BABOHI, reserved for adults only, offers something quieter – more contained, more intimate, where the focus shifts inward and every detail feels considered.

    Together, they allow a wedding to take on its own pace.

    Days unfold by experience rather than schedule. Early mornings begin with game drives, where the landscape reveals itself slowly – soft light, distant movement, the quiet anticipation of what might appear next. Afternoons stretch into golden hour, where time seems to loosen its hold and conversations carry on without interruption.

    By the time the ceremony arrives, there is already a sense of connection to each other and to the setting itself.

    Ceremonies are framed by the natural surroundings rather than designed around them. Open plains, distant mountains and uninterrupted views become part of the moment, creating a backdrop that feels grounded and cinematic. The landscape speaks for itself.

    From there, the celebration moves seamlessly into evening.

    Long tables set under open skies; soft lantern light and the distant sounds of the bush create an atmosphere that feels both intimate and expansive. It’s a setting where celebration and stillness exist side by side – where laughter, conversation and quiet pauses all carry equal meaning.

    Throughout it all, QWABI’s team remains present in a way that feels supportive rather than directive. The focus is on allowing the experience to unfold naturally – ensuring every detail is in place, while leaving space for the unexpected moments that make a wedding truly personal.

    What sets a wedding at QWABI apart is not just the setting, but the sense of continuity it creates.

    The experience extends beyond the ceremony into the days surrounding it – slow mornings, shared game drives, time spent together in a place that encourages presence. It becomes less about a single day and more about a series of moments that build into something lasting.

    At its core, QWABI offers a wedding that takes its cue from the environment – by space, by time and by the quiet presence of the African wilderness. It is a beginning that doesn’t feel staged but lived. One that belongs entirely to the people within it.

    One minute you’re admiring a ring on your finger. The next, everyone wants to know the date, the venue, the dress, the flowers, the guest list and whether you’ve chosen your first dance song.

    Slow down. Getting engaged is a milestone in its own right, not simply the starting line for wedding planning. Yet it’s remarkable how quickly the excitement of saying “yes” can be replaced by a never-ending stream of questions.

    “So… when’s the wedding?” For some couples, the answer comes easily. They’ve already been planning for months. Others would rather sit in this new chapter for a while before diving into spreadsheets, budgets and seating plans. And that’s more than okay.

    Your engagement deserves its own moment

    Think about it. The proposal itself is a story you’ll probably tell for decades. Maybe it happened on a mountain after an exhausting hike. Perhaps it was during a weekend away, over breakfast at home, or completely unexpectedly while walking the dog. Maybe everything went according to plan. Or maybe absolutely nothing did.

    Those imperfect moments often become the best stories. Long after the wedding photos have been framed, you’ll still laugh about the ring almost falling into the ocean, someone accidentally interrupting the proposal, or how nervous your partner was that they could barely get the words out. It’s worth taking the time to enjoy that chapter before rushing into the next one.

    There isn’t a deadline

    Social media can make it feel as though engagements follow a strict timeline. Announcement photos. Venue booked. Dress shopping. Countdown begins.

    Real life doesn’t work like that. Some couples marry within months. Others stay engaged for several years. Neither is more “correct” than the other.

    There are countless reasons why you might want to wait before planning a wedding. Maybe you’re saving for the celebration you really want. Perhaps you’ve just bought a home or are focused on your careers. There could be family commitments, health concerns or a new baby on the way. Or maybe there isn’t a reason at all.

    Maybe you’re simply enjoying being engaged. That’s reason enough.

    Weddings are expensive

    Let’s be honest. Weddings aren’t cheap. For many South African couples, planning a wedding also means saving for one. Rushing into deposits and big decisions before you’re financially comfortable can add unnecessary pressure to what’s supposed to be an exciting time.

    Waiting a year — or even longer — doesn’t make your engagement any less meaningful. If anything, it gives you time to plan the day you actually want, rather than the day you feel pressured to have.

    Set the pace together

    One of the best things you can do early on is decide, as a couple, what works for you.

    If you’re choosing to wait before planning, let people know politely but confidently. A simple “We’re enjoying being engaged for now, and we’ll share our plans when we’re ready” is often enough. Setting those boundaries now can make the entire wedding-planning journey feel a little less overwhelming later.

    Don’t skip this chapter

    It’s easy to think of an engagement as the bit between dating and getting married. But it deserves celebrating too.

    Go on dates. Take engagement photos if you want to. Wear the ring proudly. Tell your proposal story for the hundredth time.

    Dream about the future without feeling like every conversation has to end with a colour palette or venue tour. The wedding will come. For now, enjoy the fact that you’ve found your person. The planning can wait.

    ALSO SEE: Old soul, new sparkle: How modern couples are reimagining heirloom engagement rings

    Old soul, new sparkle: How modern couples are reimagining heirloom engagement rings

    Feature image: Unsplash

    The excitement of getting engaged often comes with one unavoidable question: Where do we even begin?

    Between Pinterest boards, TikTok trends and endless Instagram inspiration, it’s easy to jump straight into choosing colour palettes or saving floral installations before you’ve even decided on a venue. But according to experienced wedding planners, the most successful weddings rarely start with aesthetics – they start with a plan.

    Whether you’re dreaming of an intimate celebration or a lavish weekend affair, getting the order right from the beginning can save you money, reduce unnecessary stress and make every decision that follows feel far more intentional. Here’s how the experts recommend approaching wedding planning.

    Take a moment to enjoy being engaged

    It may sound counterproductive, but one of the first pieces of advice from planners is to simply – pause.

    Rebecca Glen, founder and lead planner at The Wedding Fairy, encourages couples to enjoy this chapter before diving headfirst into logistics.

    “The first step is actually to pause and enjoy being engaged. That season is short, and it’s worth taking it in before jumping straight into logistics.”

    Wedding planning can easily become a months-long project filled with deadlines and decisions. Giving yourselves space to celebrate this milestone before opening spreadsheets and comparing venues can make the journey feel far more enjoyable.

    Start with your budget – not your Pinterest board

    Every planner interviewed agreed on one thing: the budget should come first. Before browsing venues or saving inspiration online, sit down together and decide what you’re realistically comfortable spending, how many guests you’d like to invite and which parts of the day matter most to you.

    Melissa from Pretty in Stains says this conversation creates the foundation for every decision that follows.

    “Before looking at venues or Pinterest boards, couples should establish what they’re comfortable spending, who they genuinely want to celebrate with, and what matters most to them as a couple.”

    Social media has made luxury weddings more accessible than ever – but not necessarily more attainable. Without a realistic budget, it’s easy to fall in love with ideas that simply don’t fit your finances.

    If you’re hiring a planner, book them early

    If a wedding planner is part of your vision, don’t leave them until later. Both Louise from Runaway Romance and Rebecca Glen recommend making this one of your very first bookings.

    A planner doesn’t simply organise suppliers – they help shape the entire planning process. From setting realistic budgets and timelines to recommending trusted vendors and managing expectations, involving them early can prevent costly mistakes later.

    Secure your venue before anything else

    Once your budget and guest count are established, it’s time to find your venue.

    Your venue determines far more than just where you’ll celebrate – it influences your wedding date, guest capacity, style, catering options and even which suppliers are available. Booking the venue first also gives you a confirmed date, allowing the rest of your planning to fall into place.

    Lock in your priority suppliers

    Some suppliers can only take on one wedding a day – and they’re often booked months, if not years, in advance. Photography and videography consistently top planners’ priority lists, but they’re not the only professionals couples should secure early.

    Louise from Runaway Romance says one supplier is surprisingly overlooked.

    “People often leave the marriage officer too late – they’re the most important vendor because without them you’re not legally married.”

    Once your venue is confirmed, prioritise booking your:

    • Marriage officer or officiant
    • Photographer
    • Videographer
    • Hair and makeup artists
    • Wedding planner (if you haven’t already)

    Everything else can usually follow afterwards.

    Leave the décor decisions until later

    One of the biggest planning mistakes? Choosing flowers, décor and styling too early. As exciting as mood boards can be, planners say design naturally evolves throughout the planning process. Your tastes may change, seasonal flower availability can shift and trends come and go.

    Rebecca Glen explains that design is far easier to tackle once the major logistical decisions have already been finalised.

    Similarly, Louise advises against locking in floral choices too early, noting that seasonal availability and pricing often change.

    Think about experiences – not just aesthetics

    While beautiful décor photographs well, it’s rarely what couples remember most after the wedding. Instead, planners are seeing a noticeable shift towards experience-driven celebrations, where guest connection takes priority over extravagant styling.

    Melissa from Pretty in Stains says today’s couples are increasingly choosing smaller guest lists and creating meaningful experiences rather than simply focusing on how the wedding looks. That also changes where your budget has the greatest impact.

    Instead of spending thousands on elaborate wedding favours that guests often leave behind, planners recommend investing in exceptional food, entertainment, photography, videography and thoughtful touches that create lasting memories.

    Melissa recalls one groom who refused to compromise on hiring a videographer because one of the few moving memories he had of his late father was his parents’ wedding film.

    “Some investments become more valuable with time.”

    Keep your guest list intentional

    If there’s one expense planners repeatedly hear couples question afterwards, it’s an unnecessarily large guest list. Many people feel obligated to invite distant relatives, old acquaintances or colleagues simply because they attended someone else’s wedding.

    Louise says many former clients later wished they’d kept their celebrations smaller and more personal, redirecting that money towards experiences like an unforgettable honeymoon, meaningful food and drink moments or personalised guest experiences.

    Smaller guest lists also allow couples to spend more intentionally on the people who matter most.

    Don’t plan a wedding for social media

    Across all three planners, one theme emerged repeatedly: don’t let trends dictate your wedding. Whether it’s the latest TikTok aesthetic, viral reception trend or Pinterest-perfect tablescape, today’s trends can quickly become tomorrow’s dated photos.

    Instead, planners encourage couples to focus on authenticity. Rebecca believes every decision should support the experience you genuinely want to create – not what you think your wedding should look like online.

    Melissa echoes this sentiment, “Keep your marriage as your north star.”

    Whenever a decision feels overwhelming, ask yourselves one simple question: Does this reflect who we are as a couple?

    If the answer is yes, you’re probably making the right choice.

    Choose your suppliers carefully

    Instagram portfolios only tell part of the story. Every planner emphasised the importance of reading reviews, meeting suppliers beforehand and paying attention to how they communicate from the very first enquiry.

    Good suppliers don’t simply send a quote – they ask questions, understand your priorities and offer guidance throughout the process.

    If possible, arrange engagement shoots, hair and makeup trials, food tastings or floral mock-ups before making final commitments. Sometimes, how someone works is just as important as the work itself.

    The bottom line

    Wedding planning doesn’t have to feel overwhelming. Starting with the right foundations – your budget, priorities, guest list and trusted suppliers – makes every decision afterwards far easier.

    The biggest takeaway from the experts isn’t about following a perfect checklist or chasing every trend. It’s about creating a celebration that reflects your relationship, feels authentic to the two of you and leaves space to actually enjoy the journey.

    Long after the flowers have wilted and the décor has been packed away, the moments you’ll treasure most are the ones that felt unmistakably yours.

    ALSO SEE: The wedding planning decisions that cause the most tension (and how to handle them) 

    The wedding planning decisions that cause the most tension (and how to handle them)

    Featured image: Pinterest

    Every bride dreams of luminous skin, flawless makeup and hair that looks effortlessly healthy from the first photograph to the last dance. Yet in the months leading up to a wedding, many women notice their hair behaving differently. Increased shedding, reduced volume, lacklustre strands or increased breakage are common concerns—and often arrive at the very time confidence matters most.

    While there is no single cause of hair thinning or increased hair shedding, understanding the science behind healthy hair allows brides to make informed choices about the products they use every day. Increasingly, experts recognise that healthy-looking hair begins not with a quick fix, but with consistent scalp care supported by scientifically selected cosmetic ingredients.

    Why does hair seem to shed more during stressful periods?

    Hair follicles continuously cycle through three distinct phases: the active growth phase (anagen), a short transitional phase (catagen) and the resting or shedding phase (telogen). At any given time, approximately 85–90% of scalp hairs are actively growing, while the remainder are naturally progressing towards shedding.¹

    Emotional stress, significant life events, changes in diet, rapid weight loss, illness, hormonal fluctuations and sleep disruption can all influence this natural cycle. In some individuals, a greater proportion of hair follicles may enter the telogen phase simultaneously, resulting in increased shedding approximately two to three months later—a phenomenon known as telogen effluvium.²

    Fortunately, for many women this is temporary, and maintaining a healthy scalp environment while minimising hair fibre damage can support the appearance of fuller, healthier-looking hair as new growth emerges through the normal hair cycle.

    Healthy hair starts with a healthy scalp

    Just as healthy skin relies on a balanced skin barrier, healthy-looking hair begins with a well-maintained scalp.

    Daily exposure to styling products, environmental pollutants, excess sebum and hard water minerals can accumulate on the scalp over time. These deposits may leave hair feeling heavier, duller and more difficult to manage. Gentle yet effective cleansing removes this build-up while preserving the scalp’s natural moisture balance.

    The new Fresh Cell Shampoo formulation boasts mild sulphate-free surfactants, including Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate and Lauryl Glucoside, which cleanse effectively while helping to minimise unnecessary stripping of the scalp’s natural lipids.³

    The formulation is further supported by ingredients selected for their recognised cosmetic benefits.

    Niacinamide (Vitamin B3) is increasingly used in advanced scalp care formulations for its role in supporting the skin barrier and improving scalp condition. A healthy scalp barrier contributes to improved moisture balance and overall scalp comfort.⁴

    Panthenol (Pro-Vitamin B5) is one of cosmetic science’s most extensively studied conditioning ingredients. It penetrates the hair shaft, improves moisture retention, enhances shine and elasticity and reduces the appearance of surface damage, leaving hair softer and more resilient to everyday grooming.⁵

    Salicylic Acid provides gentle exfoliation of the scalp by helping remove excess sebum and accumulated surface debris. Maintaining a clean scalp environment is recognised as an important component of overall scalp care and may improve the performance of cosmetic conditioning systems applied during regular washing.⁶

    Hydrolysed Pea Protein forms a lightweight protective film over the hair fibre, helping reduce moisture loss while improving tensile properties and the perception of thicker, fuller hair. Protein-based cosmetic ingredients are widely used to improve hair strength and reduce breakage associated with repeated styling.⁷

    Botanical science meets modern cosmetic formulation

    Fresh Cell Shampoo and Conditioner also incorporate a carefully selected blend of botanical extracts traditionally associated with scalp conditioning and antioxidant support.

    Extracts of Green Tea (Camellia sinensis), Rosemary (Rosmarinus officinalis), Centella asiatica, Houttuynia cordata and Mugwort (Artemisia vulgaris) are rich in naturally occurring polyphenols and antioxidant compounds that help protect cosmetic formulations while contributing to scalp conditioning. Although research into individual botanicals continues to evolve, these ingredients are widely valued within cosmetic science for supporting scalp comfort and maintaining healthy-looking hair.⁸–¹²

    The accompanying Fresh Cell Conditioner complements this approach by focusing on protecting the hair fibre itself.

    Conditioning agents such as Dimethicone, Amodimethicone and Dimethiconol smooth the hair cuticle, reducing friction between individual strands. This decreases combing forces, improves shine and helps minimise mechanical breakage during brushing and styling.¹³

    Natural emollients including Batana Oil, Argan Oil and Glycerin replenish moisture, soften the hair fibre and improve manageability, while botanical extracts including Tea Tree, Rooibos, Chamomile, Lemongrass and Olive Leaf provide additional scalp-conditioning benefits.

    Why consistency matters

    Hair grows slowly—on average around one centimetre per month—and the complete hair growth cycle extends over several years.¹ As a result, cosmetic haircare products should be viewed as part of a long-term daily routine rather than an overnight solution.

    Clinical studies investigating cosmetic shampoos containing ingredients such as niacinamide, panthenol and salicylic acid have demonstrated that measurable improvements in hair parameters generally become more apparent after several months of consistent use rather than a few weeks.¹⁴

    Regular cleansing maintains a healthier scalp environment, while repeated conditioning protects the hair fibre against cumulative damage from heat styling, UV exposure, colouring and daily grooming.

    A smarter alternative to costly interventions

    Modern consumers are increasingly seeking effective, science-led haircare without immediately turning to expensive salon programmes or invasive procedures.

    Fresh Cell Shampoo and Conditioner offer a practical, everyday approach built around thoughtfully selected cosmetic ingredients with established roles in scalp care, hair conditioning and fibre protection.

    For brides preparing for one of the most memorable days of their lives, healthy hair is not created overnight—it is cultivated through months of good habits, informed choices and products designed to work with the biology of the hair and scalp. Because when the foundations are healthy, confidence follows naturally—and that is the most beautiful finishing touch any bride can wear.

    Where Can You Purchase Fresh Cell?

    To find your nearest stockist, visit www.freshcellshampoo.co.za and use the Find a Stockist locator to discover a retailer in your area. Fresh Cell is available nationwide through selected dermatologists, aesthetic practitioners and authorised stockists.

    Romantic, refined, and irresistibly addictive, Ariana Grande Love Notes is a floral gourmand fragrance that celebrates beauty through contrast.

    The scent opens with an unexpected burst of rich berries and indulgent rose water gelato, creating a deliciously modern first impression. At its heart, airy musk and essential rose blend effortlessly to reveal a creamy, velvety softness that feels both delicate and luxurious. Finally, luminous amber and blonde woods add warmth and depth, leaving behind a memorable signature that lingers long after you’ve left the room.

    Echoing the fragrance within, the bottle is a statement of understated luxury. Inspired by Ariana’s iconic “A” silhouette, its clean, sculptural shape is elevated with a thick glass heel, metallic detailing, a rose gold cap that pays homage to Ari’s very first fragrance, and a premium textured label that completes the sophisticated design.

    Simple yet beautifully complex, Love Notes is an invitation to wear your heart with confidence and leave a lasting impression wherever life takes you.

    Every wedding journey is filled with details — the dress, the flowers, the venue, the photographer, the makeup artist. But there is one detail many women leave too late: their skin.

    Whether you are the bride, the mother of the bride, a bridesmaid, or a special guest, glowing skin does not happen on the morning of the wedding. It begins weeks and months before, with the right routine, the right guidance, and consistency.

    Pharma PH Skin was created for real skin concerns — pigmentation, acne, sensitivity, dryness, dullness, and signs of ageing. Founded by skincare formulator Tanya Groenewald, the range was born in the treatment room after years of working with real clients and seeing how deeply skin affects confidence.

    Because when your skin feels healthy, calm and radiant, makeup looks better. But more importantly, you feel better.

    At The Neon Salon in Centurion, Tanya and her team use advanced AI skin scan technology to help clients understand what their skin truly needs before a big event. For those outside Centurion, the online BuyBeauty.co.za skin quiz offers a simple way to find the right Pharma PH Skin routine from home.

    Pharma PH Skin is not about overnight miracles or quick fixes. It is about preparing the skin properly. Restoring the barrier, supporting hydration, improving radiance, and helping skin function at its best over time.

    For brides wanting a smoother, brighter complexion before the big day, or mothers who want to feel confident in photos, Pharma PH Skin offers targeted routines designed around individual skin concerns.

    From glow-enhancing serums and gentle exfoliators to barrier-supporting creams and SPF protection, each product is formulated with one principle in mind: healthy skin first.

    Through ALIGN Image Consulting & Coaching, Tanya and her team also helps women understand that confidence is not only about beautiful skin, but about how you show up in every season of life. From personal style and image consulting to coaching and self-development, ALIGN supports women in feeling confident, polished and authentically themselves, whether they are preparing for a wedding, a special event, or simply stepping into a new chapter with renewed confidence.

    Because wedding beauty is not only about how you look on the day.

    It is about walking into that moment feeling calm, confident, radiant, and beautifully yourself.

    Start your wedding skin journey with Pharma PH Skin at BuyBeauty.co.za.

    Weddings are filled with moments that deserve to be remembered, not just how they looked, but how they felt. The quiet anticipation before the ceremony, the laughter shared between loved ones, the stillness of a glance exchanged when everything else fades away.

    At Myphotocorner, we believe the most powerful way to capture these moments is by placing them in an environment where they can unfold naturally. This is where nature-based wedding photography becomes more than just a visual style — it becomes an experience.

    Why Nature Changes Everything

    There is a noticeable shift when couples step away from structured indoor settings and into the openness of nature. The pressure to perform falls away. The environment creates space — space to breathe, to connect, and to simply be present.

    Whether it’s the soft glow of a Cape Town sunset, the texture of a mountain backdrop, or the calm of a coastal setting, nature has a way of grounding people. It brings authenticity to a moment that cannot be staged.

    The result is photography that feels real. Unforced. Timeless.

    How It All Began

    Our approach to nature-based photography didn’t start with weddings — it started with a passion for chasing light. Early mornings spent capturing sunrises along the Western Cape coastline, late afternoons following the last light as it disappeared behind the mountains — these experiences shaped how we see the world through a lens.

    Over time, we began to understand how powerful natural light and open spaces can be. It wasn’t just about capturing landscapes; it was about capturing a feeling.

    Bringing this approach into weddings felt like a natural evolution — an opportunity to offer couples something different. Not just photographs, but an experience that allows them to feel comfortable, connected and completely themselves.

    Cape Town: The Perfect Backdrop

    Few places in the world offer the diversity and beauty that Cape Town does. From the rugged coastline and iconic mountains to lush gardens and wine estates, every location offers its own unique character.

    This allows us to create imagery that feels personal and distinctive to each couple. No two weddings look the same, because no two stories are the same.

    We work closely with our couples to understand the kind of setting that resonates with them — whether that’s something dramatic and bold, or soft and understated.

    Edited with Lens Distortions v4.4.1

    More Than Just a Photoshoot

    At the heart of what we do is a simple principle: comfort creates connection.

    We don’t believe in overly posed or rigid photography. Instead, we guide gently, allowing moments to unfold naturally while ensuring our couples feel relaxed and confident throughout the process.

    This approach creates a completely different experience on the day. Couples are not focused on the camera — they are focused on each other.

    And that is where the most meaningful images come from.

    The Experience We Aim to Create

    For us, it has never been just about delivering beautiful photos — it’s about how our couples feel when they look back on them.

    We want them to remember:

    • The calmness of stepping into nature
    • The ease of being themselves in front of the camera
    • The joy of being fully present in the moment

    And ultimately, we want them to feel wowed — not just by the final images, but by the journey of creating them.

    Because when you combine the beauty of nature with genuine human connection, the result is something far more powerful than a photograph.

    It becomes a story — one that feels as real years later as it did in that very moment.

    Your Story, Naturally Told

    At Myphotocorner, we see every wedding as an opportunity to create something meaningful, personal and timeless. By blending the natural beauty of Cape Town with a relaxed and thoughtful approach, we ensure that your wedding photography is not just something you receive — but something you experience.

    Because the most beautiful moments are not created.
    They are simply allowed to happen.

    Introducing ‘I Want Choo Le Parfum’ – an intense and vibrant perfume ready to ignite confidence.

    ‘I Want Choo Le Parfum’ joins the exclusive ‘I Want Choo’ fragrance line embodying the daring, glamorous and exceptional craftsmanship synonymous with Jimmy Choo. The latest instalment has been expertly crafted to align with the first two creations, delivering a complimentary third fragrance for the collection.  I Want Choo Le Parfum brings a sumptuous and playful amber floral woody perfume to the sought-after line up, offering a scent personality fit for any occasion with one unified desire; to capture the powerful and celebratory spirit at the heart of Jimmy Choo’s DNA.

    An exemplary creation by perfumers Marie Salamagne and Amandine Clerc-Marie, ‘I Want Choo Le Parfum’ combines the finest ingredients of white flowers and woody notes, the sparkling statement blend is a feminine and sophisticated fragrance, the perfect accessory to an unforgettable evening.

    Picture: Supplied

    The scent journey begins with vibrant, lifting top notes of pear, golden gardenia and blackberry followed with a creamy, warm heart with notes of jasmine, patchouli and ambrette, and is rounded off with base notes of moss amber, sandalwood and praline accord for an evocative blend of fragrance excellence.  

    The captivating ‘I Want Choo Le Parfum’ fragrance is suitably housed in a statement, sculptural bottle designed to align with the desirability of the scent within.  Elevated further with a translucent metallic golden glass and elegantly decorated with the brand’s signature JC monogram.  The attention to detail of the bottle design is completed with a spray cap infused with Jimmy Choo’s signature gold and finished with a hammered effect accent ring. Presented in an exquisite shimmering gold box, the packaging is the perfect pairing for the perfume.

    The city of London after-dark becomes the playground for the ‘I Want Choo Le Parfum’ campaign, scenting the city’s landscape with its alluring and addictive fragrance.  Lining London’s street with gold, one of the house’s signature shades, the beautifully-crafted golden bottle featuresalongside model muses, Rebecca Longendyke and Sacha Quenby, against the backdrop of the intoxicating energy and joy of the city at night. ‘I Want Choo Le Parfum’ is inspired by the daring essence of the Jimmy Choo woman, ready to take on the London party scene with confidence.

    Picture: Supplied

    ‘I Want Choo Le Parfum’ is a playful, vibrant ode to empowering female friendships, evoking glamorous andmemorable nights.    

    ABOUT JIMMY CHOO:

    Established in 1996, Jimmy Choo is a global luxury brand with an empowered sense of glamour and a playfully daring spirit. Celebrated for its confident style and exceptional craftsmanship, Jimmy Choo is synonymous with the art of celebrity dressing and red-carpet style. The house’s innovative spirit meets time-honoured techniques in the form of exceptional collections spanning footwear, handbags, fragrance, a range of accessories and a growing men’s offering. Together, CEO Hannah Colman and Creative Director Sandra Choi have built a global powerhouse defined by glamour, optimism and joy. Jimmy Choo is part of Capri Holdings Limited’s global fashion luxury group publicly listed on the New York Stock Exchange under the ticker CPRI.

    2024 saw the launch of Lacoste Original, an intense and addictive men’s fragrance symbolising French elegance. A subtle nod to Lacoste’s first fragrance, released in 1984, it is fully in keeping with the brand’s timeless heritage and instantly established itself as a new pillar of the Maison’s olfactory wardrobe.

    Lacoste is now launching its female alter ego: Lacoste Original Pour Femme.

    Over the decades, the brand’s iconic style has constantly evolved to create increasingly bold and sophisticated designs. Season after season, the women’s collections have been elevated with elegant and sensual silhouettes, reinterpreting Lacoste’s unmistakable French touch with finesse. This new energy has now been captured beautifully by Lacoste Original Pour Femme.

    LACOSTE ORIGINAL FOR WOMEN

    Lacoste Original established a design with status, and now its female counterpart, Lacoste Original Pour Femme, is revisiting these codes.

    Sporting the same refined, contemporary look, this new bottle has a sleek, graphic silhouette. The colours have been updated for a more feminine look: pink glass reveals the fragrance within, while the label’s border and the ring on the cap are in gold. Echoing the men’s version, the legendary crocodile appears on this new creation, embossed on the label and engraved on top of the cap.

    Elegant from all angles, the Lacoste Original Pour Femme bottle slips into a box that incorporates all these distinctive details.

    ELEGANT, CAPTIVATING FRESHNESS

    Lacoste Original Pour Femme is a charmingly French fragrance that is elegant and relaxed, spontaneous and sophisticated at the same time. Adriana Medina and Louise Turner are the two female perfumers behind this new fruity floral amber composition.

    “For us, Lacoste is a resolutely modern brand that has mastered the art of combining chic and comfort, always with a bold touch. It’s this energy that we wanted to capture through Lacoste Original Pour Femme, an ultra-contemporary fragrance that reflects the Lacoste woman. We chose to work with vanilla, which we enriched with a bright floral bouquet with sunny accents for a powerful, dazzling signature scent.”  Adriana Medina and Louise Turner

    The new fragrance opens with tart, juicy pear, enhanced by the liveliness of a touch of ginger and mandarin. This fruity freshness contrasts with the sensual floral heart, a radiant bouquet of jasmine and rose elevated by a warm, sunny accord. Finally, vanilla, a timeless ingredient in Parisian perfumery, appears in all its duality: sweet at first, before revealing a subtly sensual contrast against amber notes, weaving a powerful, lingering sillage.

    Lacoste Original Pour Femme is the expression of chic, carefree and spontaneous femininity. A clever blend of elegance and energy, in the brand’s finest tradition.

    FRENCH ELEGANCE, PURE AND SIMPLE

    Appearing in the Lacoste Original Pour Homme film campaign with Pierre Niney – the face of the men’s fragrance – French actress and model Eva Danino is naturally the ambassador of Lacoste Original Pour Femme.

    French charm personified, she has been photographed for this campaign in an instantly recognisable setting: a Parisian apartment with a window opening onto the rooftops of Paris, which stretch as far as the eye can see.

    With her hair down, her face au naturel and wearing a man’s shirt that she seems to have put on in a hurry, she perfectly embodies the Lacoste spirit, with its eternal freshness and timeless elegance.

    “James Edgar Murdock came to South Africa from England in 1896 and decided to set up a jewellery business. In 1897 he opened the first Murdock’s Watchmakers and Jewellers in a small shop on the corner of Parliament and Longmarket Streets in Cape Town. Through the years, eminent customers of Murdocks have included Cecil John Rhodes, King George and Queen Frederika of Greece. 

    The classic contemporary Murdocks store now situated in the heart of the renowned V&A Waterfront, offers a variety of enchanting fine jewellery pieces as well as a range of prestigious international watch brands adding to the glamour and sparkle. 

    A diamond is a gift that will last forever, a universal symbol of love. The best of South Africa and Africa’s mineral wealth has been used to create pieces of rare beauty, with diamonds set into the finest precious metals such as gold or platinum.

    There is a fine tradition of service that is offered at Murdocks which adds to the value of the brand. Murdocks will happily collect and return you to your hotel anywhere within the Cape Town area. The friendly staff will ensure your experience is as it should be indulgent, enjoyable and most of all memorable.”

    MURDOCKS

    www.murdocks.co.za

    Shop No 122, Lower Level, Victoria Wharf, V & A Waterfront, Cape Town

    +27 21 419 0302

    [email protected]

    IG: https://www.instagram.com/murdocksjewellers/

    FB: https://www.facebook.com/MurdocksEst1897/

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