Introducing ‘I Want Choo Le Parfum’ – an intense and vibrant perfume ready to ignite confidence.
‘I Want Choo Le Parfum’ joins the exclusive ‘I Want Choo’ fragrance line embodying the daring, glamorous and exceptional craftsmanship synonymous with Jimmy Choo. The latest instalment has been expertly crafted to align with the first two creations, delivering a complimentary third fragrance for the collection. I Want Choo Le Parfum brings a sumptuous and playful amber floral woody perfume to the sought-after line up, offering a scent personality fit for any occasion with one unified desire; to capture the powerful and celebratory spirit at the heart of Jimmy Choo’s DNA.
An exemplary creation by perfumers Marie Salamagne and Amandine Clerc-Marie, ‘I Want Choo Le Parfum’ combines the finest ingredients of white flowers and woody notes, the sparkling statement blend is a feminine and sophisticated fragrance, the perfect accessory to an unforgettable evening.
The scent journey begins with vibrant, lifting top notes of pear, golden gardenia and blackberry followed with a creamy, warm heart with notes of jasmine, patchouli and ambrette, and is rounded off with base notes of moss amber, sandalwood and praline accord for an evocative blend of fragrance excellence.
The captivating ‘I Want Choo Le Parfum’ fragrance is suitably housed in a statement, sculptural bottle designed to align with the desirability of the scent within. Elevated further with a translucent metallic golden glass and elegantly decorated with the brand’s signature JC monogram. The attention to detail of the bottle design is completed with a spray cap infused with Jimmy Choo’s signature gold and finished with a hammered effect accent ring. Presented in an exquisite shimmering gold box, the packaging is the perfect pairing for the perfume.
The city of London after-dark becomes the playground for the ‘I Want Choo Le Parfum’ campaign, scenting the city’s landscape with its alluring and addictive fragrance. Lining London’s street with gold, one of the house’s signature shades, the beautifully-crafted golden bottle featuresalongside model muses, Rebecca Longendyke and Sacha Quenby, against the backdrop of the intoxicating energy and joy of the city at night. ‘I Want Choo Le Parfum’ is inspired by the daring essence of the Jimmy Choo woman, ready to take on the London party scene with confidence.
‘I Want Choo Le Parfum’ is a playful, vibrant ode to empowering female friendships, evoking glamorous andmemorable nights.
ABOUT JIMMY CHOO:
Established in 1996, Jimmy Choo is a global luxury brand with an empowered sense of glamour and a playfully daring spirit. Celebrated for its confident style and exceptional craftsmanship, Jimmy Choo is synonymous with the art of celebrity dressing and red-carpet style. The house’s innovative spirit meets time-honoured techniques in the form of exceptional collections spanning footwear, handbags, fragrance, a range of accessories and a growing men’s offering. Together, CEO Hannah Colman and Creative Director Sandra Choi have built a global powerhouse defined by glamour, optimism and joy. Jimmy Choo is part of Capri Holdings Limited’s global fashion luxury group publicly listed on the New York Stock Exchange under the ticker CPRI.
2024 saw the launch of Lacoste Original, an intense and addictive men’s fragrance symbolising French elegance. A subtle nod to Lacoste’s first fragrance, released in 1984, it is…
When we think of a wedding toast, the mind often leaps to the sound of a popping cork and the effervescence of champagne. However, as modern weddings evolve to become more inclusive, health-conscious, and culturally diverse, a new star has emerged on the tables of the world’s most prestigious venues. Inah Superior Grape Juice, established in 2006, is redefining the “non-alcoholic” category by offering a beverage that possesses the complexity, prestige, and sensory depth of a fine vintage wine.
For the couple planning their special day, the beverage selection is about more than just quenching thirst; it is about creating a cohesive, high-end experience for every guest, regardless of their lifestyle or dietary choices. From the ancient soils of South Africa to the dinner tables of the global elite, Inah is the sophisticated answer to the modern wedding toast.
A Legacy Rooted in the Western Cape
The journey of Inah begins in the heart of South Africa’s wine country: the Western Cape. This region is world-renowned for its terroir, where ancient soils and a unique climate provide the perfect environment for premium grapes to flourish. Inah’s philosophy is “Birthed in nature, rooted in goodness, and extracted for enjoyment”.
These grapes are harvested at their absolute prime, ensuring they are filled with the rich flavours and heart-protecting antioxidants that only mature wine grapes can provide. Unlike mass-produced juices that often rely on concentrates and added sugars, Inah is crafted from 100% pure cultivar grapes. This dedication to quality ensures that the final product isn’t just a drink, but a tribute to the natural beauty of its origin.
Mastering “Wine Complexity”
One of the most frequent challenges for wedding planners is finding a non-alcoholic option that feels “grown-up” and pairs well with a gourmet menu. Inah solves this by pioneering a “wine complexity” in its grape juices. Through unique processing methods, Inah extracts the maximum benefits and flavour profiles from each crop.
The result is a beverage that offers a rich, sensory experience characterized by earthy tones and a velvet finish on the palate. When poured into a crystal glass, Inah’s appearance is indistinguishable from a prestigious wine, ensuring that guests who choose not to consume alcohol still feel fully integrated into the celebration.
A Varietal for Every Wedding Moment
Just as a sommelier pairs different wines with different courses, Inah offers a range of varietals that allow for a curated beverage program throughout your wedding day:
The Welcome: Rossore Superior Sparkling
First impressions are everything. As guests arrive at your reception, a glass of Rossore offers a crisp, refreshing, and zesty greeting. Made from the finest Colombar grapes, this pink sparkling juice is tart and uplifting. It is the perfect companion for pre-reception canapés, particularly sushi, ceviche, or light vegetable appetizers.
The Cocktail Hour: Merlot and Sauvignon Blanc
For a relaxed afternoon cocktail hour, the Merlot varietal evokes the feeling of late summer fruits. It features sensual flavours of plum and blackcurrant, making it smooth and easy-drinking—a guaranteed favourite for a celebratory atmosphere. Both international award winning varietals.
There’s a version of wedding planning that exists online where every decision feels effortless. The moodboards match, the budgets magically stretch and nobody’s aunt suddenly remembers three cousins…
After a hiatus from print, Wedding Etc is back with a beautiful 178-page issue designed to inspire every couple, no matter where they are in their wedding journey. From finding your dream venue and choosing your wedding-day fragrance to planning the perfect honeymoon, here’s a sneak peek at what you’ll find inside.
There was a time when bridal beauty meant dramatic contour, heavy lashes and makeup that looked flawless in photos but unfamiliar in real life. Now? Brides are asking…
Your wedding bouquet is one of the few details you physically carry through one of the biggest days of your life.
It’s in your photographs. It’s in your vows. It sits beside you at dinner, appears in quiet moments while getting ready, and somehow becomes part of the memory itself.
And then… a week later? Most bouquets wilt.
But a growing number of couples are choosing not to let that happen.
Pressed flower preservation – transforming wedding blooms into framed botanical artwork – is becoming one of the most meaningful post-wedding keepsakes globally, and South African brides are starting to embrace it too. Instead of preserving flowers in a box or drying them upside down, bouquets are carefully pressed, arranged and framed into pieces designed to live on your walls for decades.
Why pressed flower art is having a moment
Wedding trends have shifted dramatically over the past few years.
Couples are spending more intentionally – choosing fewer throwaway details and investing in meaningful heirloom pieces instead. Pressed floral art fits perfectly into that mindset.
Unlike resin preservation (which some couples note can yellow over time), pressed floral artwork creates a lighter, gallery-style finish that feels timeless and easier to style in modern homes. Community conversations around bouquet preservation also show increasing preference for pressed pieces because they display beautifully and feel less bulky than traditional keepsakes.
The appeal is simple:
- It becomes actual artwork rather than storage
- You preserve a real piece of your wedding day
- Every frame is entirely unique
- It doubles as meaningful home décor
How wedding flower preservation actually works
Professional pressed flower preservation is more involved than simply placing blooms inside a book.
Studios carefully deconstruct bouquets bloom by bloom, remove moisture through controlled pressing and drying, then rebuild the arrangement into a custom composition before sealing it behind archival-grade glass.
Most preservation artists recommend receiving flowers within 24–72 hours after the wedding, while blooms are still fresh. Timing matters more than most couples realise.
A few flowers press especially beautifully:
- Spray roses
- Garden roses
- Cosmos
- Daisies
- Delphinium
- Lisianthus
- Sweet peas
Thicker blooms (like some orchids or calla lilies) may require specialised handling or alternative preservation methods.
Can you press your bouquet yourself?
Absolutely — if you’re patient. The basic process looks like this:
1. Separate the bouquet – Remove blooms individually instead of pressing the bouquet whole.
2. Air-dry first – Fresh flowers often hold too much moisture. Allow blooms to rest before pressing.
3. Layer properly – Use absorbent paper with even pressure between layers.
4. Wait it out – Depending on bloom type and climate, pressing can take one to two weeks.
5. Design before framing – Arrange first, glue second. Pressed floral composition is where the magic happens.
If you’re emotionally attached to the bouquet though? Consider outsourcing. There’s no redo button.
South African studios that can preserve your wedding flowers for you
Forget Me Not (Pty) Ltd
A preservation-led studio creating custom botanical keepsakes and floral artworks.
- Location: Randburg, Johannesburg
- Estimated pricing: From approximately R2,500–R8,000+ depending on frame size and complexity (confirm directly for custom quotations)
- Contact: +27 68 849 4639 / [email protected]
- Website: ForgetMeNotTM
- Best for: Couples wanting bespoke framed floral keepsakes.
LOULOU Flower Studio
Known primarily for floral design, with bespoke floral artistry and preservation conversations increasingly becoming part of the offering space.
- Location: Pinelands, Cape Town
- Estimated pricing: Custom quote basis (expect premium floral art pricing depending on scale)
- Contact: +27 83 781 3148 / [email protected]
- Website: LoulouFlowerStudio
- Best for: Couples wanting floral design expertise translated into keepsake art.
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VELT designs
A floral-focused creative studio producing highly design-conscious botanical work.
- Location: V&A Waterfront, Cape Town
- Estimated pricing: Bespoke commissions; approximately R3,000–R10,000+ depending on artwork scope
- Contact: +27 81 333 3077 / [email protected]
- Website: VELT
- Best for: Modern couples who want their bouquet to become statement interior décor.
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Belle En Rose Resin
While known for resin preservation, this is worth considering if you love preserving florals in artistic formats beyond traditional pressing.
- Location: South Africa
- Estimated pricing: From approximately R2,000+ depending on piece type
- Contact: +27 71 213 6484 / [email protected]
- Website: BelleEnRoseResin
- Best for: Couples exploring alternative bouquet preservation styles.
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Before you hand over your bouquet: what preservation artists wish couples knew
- Tell your florist beforehand that you plan to preserve the bouquet.
- Keep stems in water after the wedding.
- Avoid leaving flowers in direct sunlight.
- Refrigerate rather than freeze if preservation won’t happen immediately.
- Book your preservation artist before the wedding date where possible.
Your flowers won’t stay exactly the same – colours soften, petals shift and time leaves its own signature – but that’s also part of the beauty.
The takeaway
Your wedding flowers were never meant to last forever.
But the feeling attached to them can.
Pressed flower art turns something fleeting into something you’ll pass every day in your hallway, bedroom or home office – a quiet reminder that one beautiful day actually happened.
And years later, that frame may end up becoming one of the few wedding details that still lives with you.
ALSO SEE: Flowers in season for winter weddings: The best cold-weather blooms for bouquets and décor
Flowers in season for winter weddings: The best cold-weather blooms for bouquets and décor
Featured image: Pinterest