Trying on virtual wedding dresses: A new trend?

Trying on virtual wedding dresses: A new trend?

As governments across the globe install lockdown rules to curb the spread of the coronavirus, many are stuck at home with little to do. Just because you can’t leave your house, however, doesn’t mean you can’t still plan your wedding.

Virtual wedding dress shopping has been in existence for years now, but we think this trend might really take off given the current climate.

Essentially, virtual wedding dress shopping takes online shopping to the next level by allowing you to “try-on” the items you have your eye on. Users upload a forward-facing full body image of themselves, and then the dresses are superimposed onto their body.

This virtual try-on tool helps to envision the general look and colour of a dress against your body. However, brides still need to be cautious and consider the measurements and the fabric type.

Wedding lines like Amsale, as well as Amazon in partnership with Israeli startup Zeekit, offer this service.

While Amsale’s virtual try-on service is currently only available for bridesmaid dresses and the ‘little white dress’, the company plan to expand the service across their full site. They take it even further and offer a Zoom conference call, where one of their bridal experts helps you “try on” dresses and find your perfect fit.

Of course, virtual wedding dress shopping is no replacement for the real thing. The service is mainly offered as a jumping-off point to allow brides-to-be to envision what they want their dress to look like and get a general idea of how it would look on. This is especially helpful if you plan on buying a dress from a specific store that you would have to travel far to visit. Brides are still encouraged to come in-store (when it is safe to do so) and get a real feel for their dream dress.

Want to buy a wedding dress online? Make sure to read our tips first.

Feature image: Pexels

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