Across the globe, healthcare workers are working tirelessly to help contain the spread of coronavirus. With all the hard work they are putting in, Spanish luxury bridal group Pronovias wanted to do something to say thank you.
In an effort to recognise all that they do, Pronovias is offering engaged healthcare workers the world over the chance to wear a Pronovias gown, free of charge. Any hospital-employed bride-to-be, from doctor to nurse to janitor, is eligible. This forms part of their Heroes Collection, which is dedicated to all the healthcare workers.
Pronovias Group Artistic Director Alessandra Rinaudo curated the collection, saying, “It is an honor to show my support and raise awareness for all of these women doing their best to overcome this pandemic. Love will conquer all.”
“We would like to show our support to all heroes around the world on the frontlines of the COVID-19 pandemic,” wrote Pronovias. “To celebrate their extraordinary and selfless dedication, Pronovias Group is offering wedding dresses to hospital-employed brides-to-be. The Heroes Collection will be available until 31st August 2020 at selected flagships. 💙 Tag a hero in the comments. #LoveConquersAll *Our stores reopening dates will be in line with local authorities recommendations.”
Participating stores include those in Spain (Barcelona, Madrid -Velázquez, Sevilla), Italy (Rome, Milan), France (Paris, Lyon, Marseille) Portugal (Lisbon), United Kingdom (London), United States (New York, Los Angeles, Miami, Houston), and Mexico (Mexico City).
Feature image: Instagram / Pronovias
