Take your love of shopping to new heights by literally getting married in a luxury London-based department store.

Luxury department store Fortnum & Mason is one of London’s most iconic landmarks. After its 313 years of business, they are now offering couples the chance to say their ‘I do’s’ in their store.

The exclusive offer is running for the month of February only in honour of Valentines Day. Couples can get married in their newly erected pop-up ‘Chapel of Love’ for free. The chapel instillation will feature the iconic Fortnum’s clock, illuminated stained-glass windows and a chiming wedding bell, as well as a neon pink ‘Chapel of Love’ sign.

The 14-metre installation will be on the lower ground floor of the department store, and is also a perfect place to propose.

“For us, Valentine’s Day isn’t just about romance – we want all of our customers to share in the joy-giving gifts and unforgettable experiences that Fortnum’s has become synonymous with,” explains Fortnum & Mason’s customer experience director Zia Zareem-Slade. “That’s why, this year, we are celebrating our friends, loved ones and everything in-between by launching The Chapel of Love.”

“We hope this will bring joy to all of our customers, no matter who they love this February.”

Those wanting to get married here will have to book ahead of time and will have to obtain a marriage licence and a registrar beforehand.

The chapel is also open to the public, so anyone may swing by and capture some cute images.

Feature image: Instagram / Fortnum & Mason