2024 saw the launch of Lacoste Original, an intense and addictive men’s fragrance symbolising French elegance. A subtle nod to Lacoste’s first fragrance, released in 1984, it is fully in keeping with the brand’s timeless heritage and instantly established itself as a new pillar of the Maison’s olfactory wardrobe.
Lacoste is now launching its female alter ego: Lacoste Original Pour Femme.
Over the decades, the brand’s iconic style has constantly evolved to create increasingly bold and sophisticated designs. Season after season, the women’s collections have been elevated with elegant and sensual silhouettes, reinterpreting Lacoste’s unmistakable French touch with finesse. This new energy has now been captured beautifully by Lacoste Original Pour Femme.
LACOSTE ORIGINAL FOR WOMEN
Lacoste Original established a design with status, and now its female counterpart, Lacoste Original Pour Femme, is revisiting these codes.
Sporting the same refined, contemporary look, this new bottle has a sleek, graphic silhouette. The colours have been updated for a more feminine look: pink glass reveals the fragrance within, while the label’s border and the ring on the cap are in gold. Echoing the men’s version, the legendary crocodile appears on this new creation, embossed on the label and engraved on top of the cap.
Elegant from all angles, the Lacoste Original Pour Femme bottle slips into a box that incorporates all these distinctive details.
ELEGANT, CAPTIVATING FRESHNESS
Lacoste Original Pour Femme is a charmingly French fragrance that is elegant and relaxed, spontaneous and sophisticated at the same time. Adriana Medina and Louise Turner are the two female perfumers behind this new fruity floral amber composition.
“For us, Lacoste is a resolutely modern brand that has mastered the art of combining chic and comfort, always with a bold touch. It’s this energy that we wanted to capture through Lacoste Original Pour Femme, an ultra-contemporary fragrance that reflects the Lacoste woman. We chose to work with vanilla, which we enriched with a bright floral bouquet with sunny accents for a powerful, dazzling signature scent.” Adriana Medina and Louise Turner
The new fragrance opens with tart, juicy pear, enhanced by the liveliness of a touch of ginger and mandarin. This fruity freshness contrasts with the sensual floral heart, a radiant bouquet of jasmine and rose elevated by a warm, sunny accord. Finally, vanilla, a timeless ingredient in Parisian perfumery, appears in all its duality: sweet at first, before revealing a subtly sensual contrast against amber notes, weaving a powerful, lingering sillage.
Lacoste Original Pour Femme is the expression of chic, carefree and spontaneous femininity. A clever blend of elegance and energy, in the brand’s finest tradition.
FRENCH ELEGANCE, PURE AND SIMPLE
Appearing in the Lacoste Original Pour Homme film campaign with Pierre Niney – the face of the men’s fragrance – French actress and model Eva Danino is naturally the ambassador of Lacoste Original Pour Femme.
French charm personified, she has been photographed for this campaign in an instantly recognisable setting: a Parisian apartment with a window opening onto the rooftops of Paris, which stretch as far as the eye can see.
With her hair down, her face au naturel and wearing a man’s shirt that she seems to have put on in a hurry, she perfectly embodies the Lacoste spirit, with its eternal freshness and timeless elegance.